1. The good stuff – We will only use your data to up your experience.
2. Locked down – We’ll protect your data like it’s our own.
3. Straight talking – We’ll always talk your language and have your back – no nonsense, no surprises.
4. No spam – You decide what and how you hear from us.
5. Just the essentials – Your info won’t just hang about – if we don’t need it, we’ll delete it.
Protecting Your Privacy
At YENOM, we are 100% committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The YENOM team members are customers themselves, of both YENOM and other internet sites – so we totally appreciate and respect how important privacy is.
For all our services, the data controller — the company that’s responsible for your privacy— is YENOM Limited.
How we use your information
Your name and contact details
| How we use your name & contact details | Why? |
| Deliver your purchases to you | We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!) |
| Send you service messages by text, e-mail or through our app, such as order updates | We’ve got to do this to perform our contract with you (so you can tell when your order is coming) |
| Sending you information by email, SMS, or post, about our new products and services | To keep you up to date. We only send this with your permission |
| Fraud prevention and detection | To prevent and detect fraud against either you or YENOM – unfortunate, but absolutely essential |
| Showing you YENOM adverts as your browse the web | So you can see our latest products and deals |
| Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Your date of birth information
| How we use your date of birth | Why? |
| Fraud prevention and detection | To prevent and detect fraud against either you or YENOM – unfortunate, but absolutely essential |
Your gender information
| How we use your gender information | Why? |
| To direct you to the right part of our website | To get you to the products that you want faster |
Your payment information
This means your card’s security/CVV code, don’t worry, we don’t keep them.
| How we use your payment information | Why? |
| Take payment, and give refunds | We’ve got to do this to perform our contract with you — we’re not giving all our stuff away! |
| Fraud prevention and detection | To prevent and detect fraud against either you or YENOM – unfortunate, but absolutely essential |
Your contact history with us
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
| How we use your contact history | Why? |
| Provide customer service and support | We’ve got to do this to perform our contract with you, after all, you expect the best service from us |
| Train our staff | So that, when you contact us, you get the best possible customer service |
Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
| How we use your purchase history and saved items | Why? |
| Sell you things | We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it! |
| Provide customer service and support, and handle returns | We’ve got to do this to perform our contract with you |
| Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Information about your phone or laptop, and how you use our website and app
Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.
| How we use information about your phone or laptop, and how you use our website and app | Why? |
| Improve our website and set default options for you (such as language and currency) | To give you the best possible shopping experience |
| Protect our website | To prevent and detect fraud against either you or YENOM – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data |
Information from accounts you link to us
What we do if you link your Twitter or Facebook accounts to us
| How we use information from accounts you link to us | Why? |
| To enable you to log into our website simply and easily without having to create a specific account | To make it easier for you to use YENOM and purchase those items you want! |
| To provide product recommendations | So you can quickly spot things which take your fancy |
Your responses to surveys, competitions and promotions
| How we use your responses to surveys, competitions and promotions | Why? |
| Run the survey, competition or promotion | We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win! |
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.
Sharing your information
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
- Companies in the YENOM group, as sometimes different bits of our group are responsible for different activities (especially licensed ones)
- Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
- Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
- Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
- We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
Keeping your information
We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems.If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
Your rights
You have a lot of rights relating to your personal information:
- The right to be informed about how your personal information is being used (like this notice!)
- The right to access the personal information we hold about you
- The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
- The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
- The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
- The right to request that we transfer or port elements of your data either to you or another service provider
- The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
Changes to how we protect your privacy
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the YENOM website or other YENOM services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use YENOM.
Cookies
We use cookies on our website. For more information on cookies, please see information below.
We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.
- Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”.
- Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
- Customer preference cookies – when you are browsing or shopping on YENOM, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
- Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.